Xiaomi visit a store and this is what we found

Mobile to rice: Xiaomi visit a store and this is what we found

Although this year was sold with great fanfare the plan of opening hundreds of stores in China Xiaomi, the fact is that in 2015 a number of these establishments are already opened. Specifically, two of them did in cities strategically located for the company Lei Jun: Hong Kong and Taipei. We have given a tour of the local technology company that has in the Taiwanese capital to learn first hand its physical trading model.

Store Xiaomi Taipei zhijia -the number 21 in the history of the company- is divided into three distinct parts as Kyle Hsu tells us: "We have a repair area, a sales and another in which customers can test products that are already on sale in mainland China. " Hsu, local employee attends dressed us with the same red polo shirt worn by other workers in the establishment.

Taipei and Hong Kong are the only cities with local Chinese brand beyond the jurisdiction of the Asian country, which makes them a great breeding ground for the internationalization of the technology giant. The only difference with stores in the country headed by Xi Jinping is the availability of the latest products that are already on sale in the PRC; developments come a little later on the other side of the strait.

The store is not as big as the Apple Store, but has its audience.

The store is not as big as the Apple Store, but has its audience. (Daniel Garcia)

In the three central tables that occupy much of the establishment the latest models of ecosystem products of the brand are displayed. These include MI5, the most recent model high-end enterprise, at a price of 11,999 new Taiwan dollars (about 415 euros). "The MiBand and battery chargers is the best-selling" notes Hsu, while we take a look at the list on paper with that order what we want to buy. The MiBand are bracelets with a sensor that measures steps, calories lost and other data related to our habits. A device extraordinary success for its low price.

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Chain stores Chinese brand, which many media compared with that of Apple, wants to become a benchmark for the sale of retail technology products. In late June, Lei Jun announced that he wanted to reach up to 1,000 stores open in three or four years. The CEO then stated that "Xiaomi never intended to be just a seller of smartphones" and for this they need a "40 electronic products." Of course in a variety of gadgets not win them almost anyone; drones, air purifiers or rice are some of the sectors in which the company has already put its particular pike in Flanders shaped gadget.

MI5, the latest model of Xiaomi, in the store

MI5, the latest model of Xiaomi, in the shop (Daniel Garcia)

Precisely shop Taipei tomorrow celebrates an event that will present a new air purifier. Surely "Korean and Japanese" will again make an appearance, most foreign visitors come for this shop according to Hsu.

Taiwanese connection

The complex relationship between China and Taiwan claim the second -the first as part of their territory does not seem to be a problem for Xiaomi, quite the contrary; the vast majority of its smartphones are manufactured by two subcontracts the self-ruled island Foxconn and Inventec.

The store has a test area for customers

The store has a test area for customers (Daniel Garcia)

Foxconn last year and reached an agreement Xiaomi mobile manufacture in India. The country is the second largest market for Chinese company and a bonanza for hungry manufacturing across the strait. The advantageous conditions offered by the Indian region through the Make in India program made the president of the Taiwanese technology giant, Terry Gou, put the eye-and several billions of dollars in the area more- "not only going to do things here, but we're seeing as bring the whole ecosystem, "he noted in an interview billionaire August 2015.

Thanks to its partnership with Foxconn, Xiaomi managed to sell in 2015 more than 70 million smartphones, without reaching the 80 million proposed. Taiwanese manufacturing, present in India since 2006, is the main partner of the Chinese company in the Hindu country. A strategic alliance that so far has brought huge profits to both sides of the strait.

Xiaomi visit a store and this is what we found

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Oleh Rifqiy Hamid

Rifqiy Hamid 09:31 1 Komentar

1 comments:

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11 July 2018 at 00:01 delete

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